Asakusa is a top-rated destination for tourists both domestically and internationally in Tokyo.
This vibrant town attracts numerous visitors, offering a mix of traditional charm typical of Tokyo’s old town and incorporating new trends, making it a place with a wealth of attractions!
While there are many famous tourist spots, it can be overwhelming to decide where to go.
Therefore, this time, we will focus on tourist attractions and gourmet spots, introducing recommended places you should definitely visit when you are in Asakusa!
※The contents of this article are as of August 2023.
The published contents are subject to change, so please contact each facility in advance for official information.
【Asakusa】Top 10 Tourist Spots! Enjoyable for All Ages with Theaters, Amusement Parks, Shopping, and More♪
Asakusa is a city where people of all ages, from children to the elderly, can enjoy.
Whether you want to spend a leisurely time or savor the unique entertainment of Asakusa…
We introduce tourist spots that respond to such preferences!
R ecommended Tourist Spot in Asakusa ①【Asakusa Culture Tourist Information Center】
Asakusa Culture Tourist Information Center, located in a building in front of Senso-ji Temple’s Kaminarimon in Asakusa, Taito Ward.
This facility is a convenient and delightful spot for tourists, equipped with areas where you can take a rest, a scenic observation terrace, and a cafe.
Not only you can make use of tourist information for Asakusa, but currency exchange services are also available.
Feel free to drop by anytime when you’re lost or undecided about your destination, you need a little rest, or want an oasis to relax during your sightseeing adventure!
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ② 【Sumida River Stroll】
Along the Sumida River, enjoy the riverside walk, ‘Sumida River Stroll (Sumida River Walk),’ where you can stroll and explore various spots while savoring the streets of Asakusa.
This is a must-visit place when heading towards Asakusa Station or Tokyo Skytree Town!
It connects between Tobu Asakusa Station and Tokyo Skytree Town.
Take a leisurely walk along the 160-meter path, aiming for your destination, or enjoy the illuminated Riverwalk at night—there are various ways to have fun!
There is a little shopping town in the area close to Tokyo Skytree Town, which is called ‘Tokyo Mizumachi’.
With stylish restaurants and souvenir shops nearby, you can also take out a meal and enjoy it in a picnic-style atmosphere.
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ③ 【Asakusa Shrine】
Asakusa Shrine, located right next to Senso-ji Temple, is a famous spot known for the Sanja Matsuri (Festival) held every May.
During the Sanja Matsuri, which features the iconic mikoshi (portable shrines) and adds vibrant colors to Tokyo’s early summer, the shrine attracts a large number of tourists!
In addition, the Asakusa Shrine, along with the Senso-ji Temple, is a pilgrimage site for the ‘Asakusa Shichifukujin Meguri’ (Seven Deities of Good Fortune Tour).
For those who enjoy collecting goshuin (sacred seals), as well as those who want to explore the famous landmarks of Asakusa, this spot is a must-see
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ④【Senso-ji Temple】
Senso-ji Temple, also known for ‘Kaminarimon’, as well as the five-story pagoda and Hozomon gate, has become a landmark of Asakusa.
With its historical and stunning scenery, Senso-ji Temple is a popular tourist attraction, drawing visitors from both domestic and international locations!
In Asakusa Nakamise Shopping Street, one of Japan’s oldest shopping streets, you can enjoy strolling through lively decorations while enjoying in street food such as ningyo-yaki, Matcha ice cream, and strawberry candies.
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ⑤【Asakusa Hanayashiki】
Asakusa Hanayashiki, brimming with retro charm is the oldest amusement park in Japan.
From adorable panda rides to a merry-go-round and the oldest existing roller coaster in Japan, the park offers a wide range of attractions for both children and adults!
With just the right scale, it’s an amusement park where you can casually drop by and fully enjoy it in a day ♡
Don’t miss out on limited-time events and new attractions using projection mapping!
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ⑥【Edo-machi Denpoin Street】
Edo-machi Denpo-in Street is a retro neighborhood with many shops where yukatas and kimonos stand out even more.
It’s a classic sightseeing spot in Asakusa where you can enjoy strolling and choosing souvenirs!
Indulge in a food adventure with snacks like sweet potatoes, menchi-katsu, and curry bread while walking around, and you’ll feel like a true downtown local in the Edo period♪
There are also shops selling traditional Tokyo crafts such as ‘Edo Kiriko’ glassware and hand towels ‘Tenugui’.
Why not explore Asakusa, feel the nostalgic charm of old Edo, and discover unique souvenirs and delicious local treats?
R ecommended Tourist Spot in Asakusa ⑦【Asakusa Shin-Nakamise Shopping Street】
Asakusa’s largest arcade shopping street boasting a total length of 380 meters, ‘Shin-Nakamise Shopping Street.’
You can enjoy shopping without hesitation even on rainy days♪
Not only retro cafes, monjayaki, and conveyor belt sushi restaurants but also drugstores and daily goods stores are available, making it a popular sightseeing spot with everything you need!
In the direction of Asakusa Rokku-ku, there are also shopping malls, making this shopping street loved not only by tourists but also by local residents.
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ⑧【Asakusa Engei Hall】
Asakusa Engei Hall is a treasure trove of Japanese entertainment where you can enjoy comedy year-round.
Not only rakugo (traditional comic storytelling) but also various contents such as manzai (stand-up comedy), comic monologues, magic, and acrobatics can be fully enjoyed at this spot!
The ‘yose’ (entertainment theater) where you can enter at any time and leave at any time (no re-entry) allows even beginners to casually enjoy and immerse themselves in comedy.♪
Why not drop by spontaneously and experience the charm of live performances that are different from recorded content?
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ⑨【Tokyo CRUISE】
Tokyo CRUISE connects Asakusa, Odaiba, Hamarikyu, and Hinode Pier.
On board a cruise navigating the rivers and sea, you can enjoy the scenic views of Tokyo while listening to announcements inside the ship.
There are charter cruises available for private bookings, catering to different purposes and group sizes.
Additionally, there are event cruises, including ones for viewing the Sumida River Fireworks Festival!
For those who want to enjoy Asakusa sightseeing at a leisurely pace without walking around too much, taking a cruise that allows you to explore Asakusa is highly recommended!
Information may be subject to change. For details, please check the official website.
R ecommended Tourist Spot in Asakusa ⑩【Kappabashi Dougu Street】
Kappabashi Dougu Street is a specialized shopping district where various tools related to food are gathered.
Many shops here offer professional cooking utensils and tableware used by chefs.
The wide variety and expertise in the lineup may be overwhelming, but it’s a delightful spot for exciting shopping!
There are shops that specialize in food samples, and some even offer the experience of creating food samples yourself♪
By choosing unique cooking gadgets or realistic food samples that are only available here as souvenirs, you’re sure to bring joy to those you gift them to♡
Information may be subject to change. For details, please check the official website.
【Asakusa】Top 10 Gourmet Spots! Make Every Moment a Blissful Time♪
Savoring Sake at a Traditional Izakaya with a Downtown Atmosphere, or enjoying a meal at a fusion Japanese restaurant or cafeteria, is filled with unpretentious charm.
For those who want to eat something delicious while in Asakusa, here are 10 recommended gourmet spots!
R ecommended Gourmet Spot in Asakusa ①【Tokyo Mizumachi】
Walking along the Sumida River Stroll, you’ll come across the waterside town of ‘Tokyo Mizumachi,’ conveniently located near Tokyo Skytree Town.
This community spot boasts a variety of accommodations, restaurants, convenience store, shops, and facilities for sports enthusiasts.
You can also enjoy events like music and art♪
From traditional diners preserving the flavors of the past to modern cafe dining, the lineup of eateries is diverse!
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ②【Kamejū】
If you’re looking for souvenir sweets in Asakusa, be sure to visit ‘Kamejū.’
Here, you can purchase the must-try dorayaki, considered one of Tokyo’s top three dorayaki.
However, there is a line most of the business hours!
Kamejū’s dorayaki features a soft and fluffy outer layer, with a delightful blend of fragrant flavors and the sweetness of the red bean paste, offering a rich taste♡
Available with either white or chunky red bean paste, both are meticulously prepared through manual cooking processes.
In addition to dorayaki, there are also traditional Japanese sweets such as manju and yokan, making it a temptation to buy as a souvenir for home♪
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ③【Asakusa Kagetsudo】
Established in 1945, the long-established ‘Asakusa Kagetsudo.’
The specialty is the ‘Jumbo Melon Pan’!
With 3,000 sold per day, the famous Kangekido melon pan, featured on TV and in magazines, is known for its unique fermentation method that creates a fluffy texture when baked.
In addition to the signature melon pan, they offer a rich variety of seasonal menu items such as melon pan with ice cream, shaved ice, and cream anmitsu♡
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ④【Suzukien Asakusa Honten】
Established by a venerable tea merchant with a history of over 150 years, Suzukien Asakusa Honten is a specialty matcha shop.
Renowned for serving the world’s richest matcha gelato, along with matcha drinks, it’s a delightful spot.
The matcha gelato is crafted in seven levels of intensity through a blend of milk and matcha, offering a wide range of flavors to suit various preferences.
From a sweet matcha taste to a rich and intense matcha flavor that even appreciates the bitterness, there’s a broad spectrum to savor at this esteemed store!
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ⑤【Mont Blanc Asakusa】
Mont Blanc Asakusa is a restaurant in the old town where you can savor delicious meatballs which are called ‘Hamburg’.
Asakusa’s charm extends beyond stylish atmospheres to include many heartwarming eateries!
Frequented by numerous celebrities, the restaurant boasts walls adorned with autographed cards.
In addition to teppanyaki-style hamburgs, they offer a variety of Western dishes such as curry, spaghetti, and steak.
This ensures a delightful dining experience catering to your mood on any given day!
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ⑥【Kamiya Bar】
Established in 1880, Kamiya Bar is Japan’s first bar, cherished by many literary figures.
Experience the nostalgic charm of Denki Bran※ and indulge in a delightful array of meals that complement alcoholic beverages such as cocktails and draft beer at this bar!
Within the building of Kamiya Bar, which is also designated as a registered tangible cultural property, you’ll find the addition of ‘Restaurant Kamiya.’
This restaurant offers not only Denki Bran and Western cuisine but also delightful desserts like parfaits and pudding à la mode. ♡
※Denki Bran: A brandy-based cocktail created by Denbee Kamiya, the founder of Kamiya Bar.
R ecommended Gourmet Spot in Asakusa ⑦【Asakusa Yokocho】
The newly established ‘Asakusa Yokocho‘ on the 4th floor of the Tokyo Rakutenchi Asakusa Building is a novel gourmet spot offering a unique experience of nationwide festivals and cuisine indoors!
Lined with izakayas, yakitori shops, sushi bars, and a mix of local Chinese and retro Western-style eateries, this pub alley hosts rotating festival events such as bon dances, samba, and Awa Odori.
It provides a mysteriously exotic atmosphere, making you feel like you’re in a different country.
You can even change into a yukata at the rental kimono shop there, adding to the enjoyment of immersing yourself in the nostalgic charm of the old town!
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ⑧【Asakusa Mugitoro Honten】
Asakusa Mugitoro Honten, renowned for its specialty dishes, offers a delightful Tororo (grated yam) kaiseki dining experience.
Set in a balanced blending of Japanese and Western influences, the restaurant caters to both little gatherings and larger parties, allowing you to savor Tororo-infused dishes.
From vibrantly colored kaiseki courses to mugitoro soba, Tororo-filled croquettes, and set meals like a beef tongue, the extensive menu offers a variety of options for you to choose from according to your preferences!”
With a mugitoro buffet held during weekday lunch hours, Asakusa Mugitoro Honten is an immensely popular destination drawing visitors of all ages and genders.
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ⑨【New Asakusa Honten】
The retro and vibrant red lantern sign makes a striking impression at the izakaya ‘New Asakusa Honten.’
Established in 1959, this establishment with a rich history provides a nostalgic setting to enjoy drinks and meals.
Savor the downtown with flavorful meals and drinks in the Japanese retro building.
In the evening, enjoy a delightful array of snacks blending Japanese, accompanied by beer, sake, and reasonably priced shochu.
It must be a wonderful experience!
Information may be subject to change. For details, please check the official website.
R ecommended Gourmet Spot in Asakusa ⑩【Tsukushi】
When it comes to Asakusa, one gourmet delight you must try is Monja-yaki!
The popular restaurant ‘Tsukushi,’ known for its long queues on weekends, is a venerable establishment for the original Asakusa Monja-yaki.
Enjoy the excitement of choosing from a diverse menu, including the exclusive ‘Tsukushi Monja,’ the classic ‘Mix Monja,’ and unique options like ‘Curry Corned Beef Monja.’
Apart from Monja-yaki, you can also indulge in other appetizers such as horumon yaki (grilled offal) and suji ni (simmered beef tendons), making it an ideal place for a delightful gourmet experience!
Information may be subject to change. For details, please check the official website.
In Conclusion
Among the numerous tourist and gourmet spots in Asakusa, we’ve carefully selected and introduced 20 recommended spots.
While chasing the latest trends can be enjoyable, taking a moment to immerse yourself in the nostalgic charm of places that have been cherished for a long time is also a wonderful experience.
Whether you’re stopping by on your own or visiting with family and friends, Asakusa is a town that can be enjoyed by individuals and large groups alike.
We hope this article serves as a helpful guide for you to thoroughly enjoy your Asakusa sightseeing experience.
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